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​咁至夠爽皮

Nestle Drumstick brand campaign

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HUNGRY FOR MORE
“I want something, but I don’t know what I want.” An idea that most teen share these days. It’s about exploring and living life to its fullest. Taking that insight, Drumstick encourage youngsters to keep searching for the fun moment.

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Did you crispy skin (had fun) today?

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A vignette video with tones of fun moments, each with a SUPER asking “Have you try ___ today?”, end frame with a bite of drumstick asking “Did you crispy skin (had fun) today?”

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A giveaway campaign that encourage teens to keep trying and have fun. Participant who  finished 365 fun acts will receive a grand prize.

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An installation for ice-cream carts that encourage passer-by to play and try new things.

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