FRUITS AT ONE FLIP

When Nestle upgrade the Acti-V recipe with superfruits, we want to immerse our audience with fruits, but why yogurt and not the actual fruit? 

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Insight: Hong Kong is all about speed, and peeling fruits is just too much a hassle, just imagine peeling an orange in the office, the smell, the juice... 

Solution: Fruits at one flip. 

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Senior copywriter: Stephanie Chan

Associate Creative Director: Jazon Chen 

Art Director: Harun Yeung