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DARLIE EXPERT: SAVE GUM GUM

A digital game for Darlie expert, the professional toothpaste line.


We received a brief that wasn’t exactly social friendly: educational, dental care tips, free giveaway, young professional.

So we created a digital pet, like the beloved Tamagotchi, making each dental care tips a game action to save the character, plus, you’ll have to play it for 7 days to get a giveaway, so bye bye professional gamer.

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According to gum gum's everyday dental condition, user use different actions to help gum gum regain health. Participants from your friend list will also appear on your game screen.

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Every time a user successfully helped gum gum regain health, a virtual gift is unlocked, user receive a giveaway after surviving the 7 days game journey.

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User share the gum gum they named and dressed.

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